Case Study #323 - Cesari-Reed
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02 Feb Case Study #323


A husband and wife team came to our offices to discuss a new, at-home in vitro fertilization device.


We discussed how they conceived…of the device.

We reviewed hundreds of in vitro devices and provided insights about existing devices to the inventors. We helped to identify openings and opportunities in that space. Based on the inventor’s feedback, we drafted a patent application for their device and provided some ideas for approaching the branding of their product.


Patents pending. Trademark allowed. The inventors are now proud parents as well as business owners, and their product is now on the market. We invite you to check it out.